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Nobody can deny the fact that the state of Colorado isn't afraid of a little competition with regard to its legal sports betting platform. This week brings news that there is a new option in the state - and its parent company, Carousel Group, who make their first foray into the US legal sports betting market.

“We are incredibly excited to unveil to the United States, it feels like Christmas in September," Carousel Group CEO Daniel Graetzer said in a news release. "This project is the culmination of years of planning and hard work, and finally we get to see our product live in the booming Colorado market.” becomes the 15th online sportsbook to be welcomed into the Colorado scene since the launch of the state's legal betting platform May 1, when just four sportsbooks went live. Carousel Group's mobile betting wing follows more high-profile launches in the month of September including Betfred USA Sports' launch on Sept. 11 and William Hill’s on Sept. 10.

The online platform is available immediately with the app, which is still a bit of a work-in-progress, close to completion for download in Apple's App Store and Google Play. It should be ready as early as next week.

Colorado Scene

Colorado has long been viewed as one of the more exciting up-and-coming new legal sports betting markets in the US. At maturity, Colorado is expected to exceed $6 billion annually in bets taken in. Competition certainly isn't a problem in Colorado and just adds to a near-capacity market.

August's sports betting figures haven't been released quite yet but based on the rebound of other participating states, the handle should be impressive. Colorado fell victim to COVID-19 but still posted a total of $123 million in its first three months of operation.

A Win for

For to enter the US market in such a strong state is a win for the company - one that should go a long way in assisting them with impending expansion plans. Testing their mobile platform against the best the industry has to offer in the US market should serve the Company well going forward.

“We are obsessed with user experience and developing great end-user products, so we will be unleashing some incredible features over the coming months. There’s an insatiable appetite for sports betting in Colorado, and we couldn’t be more pleased that our maiden voyage to the U.S. will be aboard the Centennial ship.”

The Usual Perks and More is offering up some interesting and valuable sign-up perks in order to attract bettors in the saturated Colorado market. Firstly, there will be a week of risk-free wagers, with refunding up to $500 in lost wagers for their clientele.

Other perks include a promo having to do with the first touchdown scored in NFL and Denver Broncos games and triple-doubles accomplished by the four teams left in the NBA Playoffs – one being the Denver Nuggets - a team that has taken the state by storm.

Competitive odds, including an unprecedented trading approach with 5-cent lines for game spreads and totals, will also accompany's arrival into Colorado.

Carousel Group CEO Daniel Graetzer said: “We will stand by our pledge to offer some of the best odds and highest limits in the market, meaning we’ll provide great value for customers, and we won’t kick out players just because they are winning,”