There are 3 fazes when new book like ES comes to the market
1. Building up their reputation, and customer base, trying to improve rating with SBR. Image of the new, honest and caring outfit! Great bonus program and people are pouring in. SBR forum just rocks!
2.Major controversy rises , somebody wins big. What to do now? Pay the guy? Yes that would be right thing to do , but can not really do that so let's keep fighting back and make it all look like fraud. All the previous good work is in jeopardy. First dark clouds are on horizon. Book is facing downgrading for theft...Damn!!! Yet fuk it - we ain't gonna give out $46k, are you kidding me!??
3. Book is downgraded to D- and on blacklist. Fuk it all , reputation does not matter anymore, let's just stiff everybody and run away with some money on closing! Fuk SBR and their ratings,fuk the SBR forums, it does not matter anyway. So let's give unreal bonuses, take in deposits and keep it all! And soon thereafter curtain falls.