It is not about ratings - that's 20th century shit.
Now it is about demographics - RICH, Disposable income - that is the golf viewer and the viewer that advertisers can't get anywhere else.
That is why the Olympics dumped wrestling and put in golf - they wanted the demographic that Olympic golf would draw. I was very glad to see so many great golfers and viewrs said "screw you Olympics, you bunch of hypocrites"
Golf is doing great financially, in spite of Tiger, not because of him. It is the game, not the personalities.
BoL