A MARKETING firm in England has come up with a novel way of putting their goods on display ... by putting their goods on display.
Ailing design and marketing company onebestway, in Newcastle upon Tyne in northern England, were convinced by a business psychologist to get their gear off for Naked Friday in an effort to boost team spirit.
Psychologist David Taylor told The Sun that going naked would allow the team to lose their inhibitions and talk more openly and honestly with each other.
"Inviting an organisation to go naked is the most extreme technique I've used," he said.
"It may seem weird but it works. It's the ultimate expression of trust in yourself and each other."
The firm decided to go with the idea after it was forced into six redundancies at the start of the credit crunch. The move proved a successful one and since Naked Friday the firm is thriving, taking on two news designers.
Staff were counselled for the week leading up Naked Friday and were not pressured into removing their clothes.
But nearly all of the staff turned up in their birthday suits on the day – except for one man who chose to wear a posing pouch and two women who kept their underwear on.
Front-of-house manager Sam Jackson told The Sun: “It was brilliant. Now that we've seen each other naked, there are no barriers.
"We weren't put under pressure. If we wanted to come in clothed or in our underwear, we could. But I love my body and wasn't ashamed."
Ailing design and marketing company onebestway, in Newcastle upon Tyne in northern England, were convinced by a business psychologist to get their gear off for Naked Friday in an effort to boost team spirit.
Psychologist David Taylor told The Sun that going naked would allow the team to lose their inhibitions and talk more openly and honestly with each other.
"Inviting an organisation to go naked is the most extreme technique I've used," he said.
"It may seem weird but it works. It's the ultimate expression of trust in yourself and each other."
The firm decided to go with the idea after it was forced into six redundancies at the start of the credit crunch. The move proved a successful one and since Naked Friday the firm is thriving, taking on two news designers.
Staff were counselled for the week leading up Naked Friday and were not pressured into removing their clothes.
But nearly all of the staff turned up in their birthday suits on the day – except for one man who chose to wear a posing pouch and two women who kept their underwear on.
Front-of-house manager Sam Jackson told The Sun: “It was brilliant. Now that we've seen each other naked, there are no barriers.
"We weren't put under pressure. If we wanted to come in clothed or in our underwear, we could. But I love my body and wasn't ashamed."
I wonder what would happen if the SBR offices did this...
