The NFL recently sent a memo to its teams saying they'll be fined $25,000 for posting unapproved video during games, according to a copy of the notice that was obtained by Mashable.
And that's just for a first offense; a second infraction will draw a $50,000 fine. Any thereafter will draw a fine of "up to" $100,000 as well as "loss of rights to post League-Controlled Content (including game footage)."
There's more, too. On a subsequent conference call with public relations, marketing, social media and digital personnel from all 32 teams to go over the new rules, the league deemed video to be "anything that moves," according to a source from one franchise who was on the call.
That includes GIFs from previous games of players celebrating, or even pop culture GIFs such as tangentially relevant quotes from Seinfeld or other TV shows. So, for now at least, even moving images of Harambe are off limits during games (let's pour a little out for him yet again).
That conference call was Tuesday, and the memo states the policy goes into effect on Oct. 12.
And that's just for a first offense; a second infraction will draw a $50,000 fine. Any thereafter will draw a fine of "up to" $100,000 as well as "loss of rights to post League-Controlled Content (including game footage)."
There's more, too. On a subsequent conference call with public relations, marketing, social media and digital personnel from all 32 teams to go over the new rules, the league deemed video to be "anything that moves," according to a source from one franchise who was on the call.
That includes GIFs from previous games of players celebrating, or even pop culture GIFs such as tangentially relevant quotes from Seinfeld or other TV shows. So, for now at least, even moving images of Harambe are off limits during games (let's pour a little out for him yet again).
That conference call was Tuesday, and the memo states the policy goes into effect on Oct. 12.
