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A teller counts cash before New Jersey Gov. Phil Murphy arrives on June 14, 2018 to place a bet at the Monmouth Park Sports Book on the first day of legal sports betting in the state, in Monmouth Park in Oceanport, New Jersey. - New Jersey Gov. Phil Murphy on June 11, 2018 signed a law that authorized legal sports betting in New Jersey, ending a nearly decade-long saga that included a multimillion court battle against the nation's top sports leagues and a landmark ruling from the nation's highest court. (Photo by DOMINICK REUTER / AFP)

MaximBet will reportedly cease operations effective immediately, citing “challenging macroeconomic conditions and an increasingly cost-prohibitive marketplace” led to the decision. 

MaximBet was founded in April of 2021 by Carousel Group which included a $50 million investment from the Chinese engineering business, ZK International.

Notable investors in the company include Charlie Blackmon of the Major League Baseball team the Colorado Rockies, and award-winning music artist, Nicki Minaj, who was trying to dip her feet and disrupt another male-dominated industry.

Considering the news, MaximBet has made it a priority to make the necessary steps to ensure that their customers are treated fairly. MaximBet will no longer accept wagers and customers can withdraw their funds all the way through December 15, 2022. Open wagers will settle on that date at which point they will be “cashed out” at the current value price and any remaining balances will be returned via check.

Given the recent departure of smaller sportsbooks like Fubo Sportsbook, and Unibet out of some states in the United States, this is alarming news for smaller operators. It certainly appears possible that other smaller sportsbooks could be heading in the same direction in the coming months.

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