Coke's shift to cane sugar would be expensive, hurt US farmers
-A possible move by Coca-Cola , and other beverage and food industries, to use cane sugar instead of corn syrup as a sweetener would be difficult and expensive to implement, while mostly negative for farmers in the United States.
The Corn Refiners Association said the complete elimination of high fructose corn syrup from the U.S. food and beverage supply would cut corn prices by up to 34 cents a bushel, resulting in a loss of $5.1 billion in farm revenue.
A reformulation would require additional investments, said McDonnell, and it is unlikely that bottlers would want to eat the cost. Consumers will also balk at the added cost, he said, "and you thought they were angry at the price of eggs!"