Which one of you guys works for Heineken?

[JohnGalt2341]

[cincinnatikid513]

somebody had get fired over this

[d2bets]

Sometimes the outrage is manufactured, but this was definitely intentional.

[Thor4140]

Looks like a few guys in here got together to produce that commercial. I’m sure they will stop by and give it their stamp of approval

[dlowilly]

Awww u libtards are adorable

[KVB]

I always love those forced apologies when they say shit like "sorry our ad missed the mark."

[grease lightnin]

That commercial is in your face racist

[jjgold]

Good one

[opie1988]

That’s racist? Get the fukk out.

Libtards love to find shit to be hurt about.

Jesus

[jts1207]

Everything is racist. Why is the background here white and not black?

[juicername]

How is it racist? I don't get it at all.

[Plaza23]

"Lighter is better"? I mean if they were showing a beauty pageant with a bunch of black girls, and a light skinned girl wins and uncorks a Heiny and says "lighter is better"...I mean that'd be an awesome commercial.

This commercial there's not even any racism in it at all, and quite frankly i'm disappointed based on the outrage.

[opie1988]

This has gotten fukkin ridiculous.

We really should’ve just picked our own cotton.

[The Giant]

Sometimes the outrage is manufactured, but this was definitely intentional.

[Booya711]

I saw this the other day and nothing was said until Chance the rapper mentioned it....Chance the rapper

[d2bets]

How is it racist? I don't get it at all.

The bottle slid past 4 stereotypical black (and no white) people. It ended up with a white person and then said "sometimes lighter is better." The people shown was clearly a reference to skin color. Seems impossible to me that anyone could miss it.

[TheMoneyShot]

I saw this the other day and nothing was said until Chance the rapper mentioned it....Chance the rapper

Guy can't be called "Chance"???

Has to be called Chance - The rapper.

Cuz nobody knows WTF he is unless you put rapper. lol

[Booya711]

The bottle slid past 4 stereotypical black (and no white) people. It ended up with a white person and then said "sometimes lighter is better." The people shown was clearly a reference to skin color. Seems impossible to me that anyone could miss it.

Definitely something was meant by it but pretty genius in a bad way honestly....F for couth but A+ for creativity

[Kermit]

The bottle slid past 4 stereotypical black (and no white) people. It ended up with a white person and then said "sometimes lighter is better." The people shown was clearly a reference to skin color. Seems impossible to me that anyone could miss it.

I thought it was lighter than what was in the wine glass and slid like an air hockey puck. Wasn't that the whole point? I only seen it slide past a black woman, then under a black guy playing the guitar, and then in a strange view of a woman(That didn't even look like she was in the same scene) and then into the hand a woman who had an exotic look.

We must have watched different videos.

Gee Gobo

[JohnGalt2341]

Guy can't be called "Chance"???

Has to be called Chance - The rapper.

Cuz nobody knows WTF he is unless you put rapper. lol

You have to admit... Chance the Gambler has a nice ring to it. Matt Damon will probably play Chance.

[TheMoneyShot]

The bottle slid past 4 stereotypical black (and no white) people. It ended up with a white person and then said "sometimes lighter is better." The people shown was clearly a reference to skin color. Seems impossible to me that anyone could miss it.

But how was it racist? That girl was lighter. But not officially white.

[Booya711]

True racists find racism in everything...fact

[Kermit]

But how was it racist? That girl was lighter. But not officially white.

Yeah, no shit, she looked a bit like Tia Carrere.

[d2bets]

But how was it racist? That girl was lighter. But not officially white.

Her skin was obviously and intentionally lighter and that was the point of the people shown.

[Kermit]

Her skin was obviously and intentionally lighter and that was the point of the people shown.

No it wasn't. If that was their intent, it would have said "Sometime lighter is better" when it showed her face, not when the beer bottle was next to the wine glass.

Go fish.

[d2bets]

No it wasn't. If that was their intent, it would have said "Sometime lighter is better" when it showed her face, not when the beer bottle was next to the wine glass.

Go fish.

Good grief.

[lakerboy]

No racism there. Just more bullshit. They only apologized because blacks like Heineken. It's a beer they can nurse all night long. One bottle that is.

[Kermit]

Good grief.

Don't worry, you were not alone. There were a few other people out there that found racism where no racism existed.

[Kermit]

Here is the complete unedited commercial. From far away with binoculars, the bartender sees a girl looking at her wine glass in disgust and slides the "light" beer to her. Anyone that finds this racist is an R-Tard.

[Thor4140]

This has gotten fukkin ridiculous.

We really should’ve just picked our own cotton.

Jesus

[juicername]

The bottle slid past 4 stereotypical black (and no white) people. It ended up with a white person and then said "sometimes lighter is better." The people shown was clearly a reference to skin color. Seems impossible to me that anyone could miss it.

All I saw was 4 people and a light beer. Takes a racist to find that commercial racist imo. Yes, non-white people can be racist too...

[juicername]

Also, didn't the commercial say that "sometimes lighter is better", implying that more often than not white isn't better? As a white I'm extremely offended!

There's real racism out there, but outrages over stuff like this give people reason to say "Ah shut up, everything is racist nowadays".

[Optional]

If ad companies really are trying to make racist ads to get more views, it means the world of internet outrage over everything is finally seeing some push back. Like everything does that goes too far.

Start using the extremists outrage to manipulate them and it will die down.

I don't see the racism in this advert though. it's about women choosing a lower calorie drink than wine. And in some countries all sorts of races go to the same bars and nobody notices.

[KVB]

Yeah Opti, it sounds like this ad had a small bit taken out of context.

I suppose that can and will happen for any light and dark comparisons made around the world; whether it's beer or bears.

[Optional]

Yeah Opti, it sounds like this ad had a small bit taken out of context.

I suppose that can and will happen for any light and dark comparisons made around the world; whether it's beer or bears.

I think it's that way in America but far less other places.

USA seems to be so much more sensitive to race issues there than here. Way more.


Even after US morning TV shows went to town calling this Aussie advert shockingly racist, I think most Australians remained bemused that Americans thought it was offensive at all. We understood the angle that was put on it to say it's insensitive... but in a country where one white guy in the middle of 50 black people being in an "uncomfortable" position is so obviously nothing to do with the skin colors but was only about the rivalry between the West Indian and Australian cricket fans, and chicken is not thought of as a sedative for black people, the idea that US media acted like racism was so obviously all they could see, inspired pity mostly.