NY Giants, Grayscale announce first cryptocurrency partnership of an NFL team

[Yulia74]

https://www.giants.com/news/grayscale-investments-first-cryptocurrency-partner-of-nfl-team

[KVB]

Thought it might just be a sponsorship type partnership, which it is, but there appears to be more to it from the Giants' perspective.

This from the NYG Chief Commercial Officer...

..."During our extensive evaluation of the space, we determined that we not only wanted a partner that understood the value of aligning with the Giants brand, but also could guide us in navigating the cryptocurrency ecosystem. Grayscale quickly emerged as a company that shares our passion for the New York market but also has the institutional knowledge and network of partners that we can access as crypto continues to evolve."...

[BarkingToad]

Cool thread, thank you

[pologq]

Thought it might just be a sponsorship type partnership, which it is, but there appears to be more to it from the Giants' perspective.

This from the NYG Chief Commercial Officer...

maybe they start taking crypto for tickets and items sold?