Peyton Manning's Omaha Productions Teaming Up with Caesars Entertainment

Caesars Entertainment Inc. announced a multi-year partnership with Peyton Manning’s Omaha Productions on Thursday. 

https://twitter.com/CaesarsSports/status/1534911454100475905

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Caesars Sportsbook and Omaha Productions will launch a full-service audio production network featuring a new digital series developed for Caesars Entertainment and Omaha Productions’ social media channels.

A live event series will also follow later this year.

"All of us at Omaha are excited to expand the relationship and have Omaha create compelling original content in partnership with our teammates at Caesars," noted Peyton Manning. "Caesars has already proven to be a great partner on the projects we have done together."

Sports fans can expect an exciting new podcast lineup from The Omaha Audio Network and a new digital series that will live on Caesars Entertainment, Caesars Sportsbook and the Omaha social media channels. It’ll include "Mayne on the Street" with Caesars Sportsbook brand ambassador Kenny Mayne, "Celeb Shots" with Rachel DeMita, and "One More Round" with Cooper Manning.

"This is not a sponsorship; it's a strategic partnership," added Sharon Otterman, Chief Marketing Officer at Caesars Digital. "We'll collaborate with Peyton and Omaha to conceptualize, create and produce unique content in a way that only two leaders in the sports and entertainment space can. We look forward to the rollout of the Omaha Audio Network presented by Caesars Sportsbook, putting together unforgettable event experiences and crafting engaging must-see content for our customers."

The partnership isn’t surprising considering the past connection between Manning and Caesars.

Caesars and the Manning family aired the first ever responsible gaming advertisement during Super Bowl LVI in February, and Peyton and Eli Manning were also present for a Super Bowl party at Caesars Palace in Las Vegas, NV.

Taking a step back, with sportsbooks endlessly making agreements with athletes and celebrities, sports fans and gamblers have to wonder when the focus will shift off their acquisition and onto their retention. 

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