To calculate my expected return/edge I take the average win of bets to return $1 (i.e. if odds on a single game is +300 then this would mean making a 25c bet to win 75c - yielding an input to the average calculation of either -$0.25, for a loss, or +$0.75 for a win).
It seems alot of people count win% to be used as an input to a kelly or other bet sizing calculation. However this does not take into concern the actual odds on the bet made. So does people that track win% always bet -110 lines?