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Scientific Games Strengthening their Position in Global Sports Betting Scene

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Scientific Games Strengthening their Position in Global Sports Betting Scene
Scientific Games CEO Kevin Sheehan speaks during Global Gaming Expo. Isaac Brekken/Getty Images for Global Gaming Expo/AFP

The global legal sports betting gold rush continues with companies searching for their own unique angle that will separate themselves from the throng of competition within the space. Scientific Games is one such company that has been busy lately, expanding their already impressive reach and buying up companies to strengthen their desired technological dominance.

In the last couple of weeks, Scientific Games’ technology has gone live in three more states thanks to their strong relationship with budding sports betting provider WynnBET and the company has managed to bolster their technology-edge over other similar providers, thanks to their acquisition of SportCast, a company that themselves has been on the cutting-edge of sports betting technology solutions.

Expanding the Scientific Games Reach

Scientific Games technology, as of last week has expanded under the WynnBET brand to include the states of Indiana, Virginia and Tennessee, all of which have been impressive so far during their time as a member to the “Top-10 Bet-Friendly States Club”.

The building of their relationship with WynnBET alone is a coup for Scientific Games and adds to their already impressive collaborations with top-end betting providers in the US and across the world.

Scientific Games will bring with them the critical OpenSports technology that will allow WynnBET users in the three states mentioned their “enhanced stack of solutions and speed to market delivery with player experience at the core of the proposition.”

Cathryn Lai, SVP and GM U.S., Digital at Scientific Games, said: “Three new state launches in quick succession showcases the huge craving for sports betting experiences on the biggest sporting events throughout the U.S. and beyond. This is an exciting and important milestone in our partnership with WynnBET. These launches are also a testament to the power of OpenSports, with the platform ready to take the player offering in these three states to new heights.”

SportCast Contribution

Having a leg up in the exploding global legal sports betting space is seen as critical and with the industry heading to a more technology-based platform came the need for Scientific Games to strengthen their tech portfolio. Enter SportCast which is self-described as the global leader in sports betting player engagement through their product experiences, technologies and pricing.

SportCast brings with them a proprietary technology solution called BetBuilder which will strengthen and enhance Scientific Games’ OpenSports solution. SportCast will allow those with existing Scientific Games technology a chance to build their wagers across multiple markets on a single sporting event with instant pricing. BetBuilder can currently support and process over 12,000 bets per second for all major global sports.

Scientific Games is taking aim at the ever-growing pre-match, in-play and same-game parlay betting trends in the global market and hopes to become a dominant force with regard to that type of betting going forward. Currently, sports betting Heavyweights such as BetMGM, PointsBet, SkyBet, Tabcorp,

Entain, 888, Betsson, Danske Spil, Nederlandse Loterij and British Columbia Lottery Corporation use the SportCast technology.

Keith O’Loughlin, EVP Sports for Scientific Games commented, “For sports fans, the ability to define the story of game, bet on it and watch it live has become a thrilling way to engage in the action. SportCast’s technology and platforms will help us fuel the next wave of our data-driven, global sports expansion. The award-winning BetBuilder product is just the first of many innovative products that can be powered by the underlying platform for the benefit of our customers and we’re thrilled to be able to roll these out.”

Headed in the Right Direction

As previously mentioned, technological solutions are the future of the global legal sports betting scene and Scientific Games seems to be on the forefront of that movement. Zack’s rating system, which analyses stocks, and the direction of publicly traded companies has recently upgraded Scientific Games stock to a “Buy”, thanks to their present standing and their obvious growth strategy going forward.

It appears as though Scientific Games is pushing all of the right buttons during this time of rapid expansion for the legal sports betting scene. Addressing needs and plugging portfolio holes has been a strength so far and should continue to be for one of the preeminent tech providers in the global sports betting space, Scientific Games.