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bet365 Expands into Louisiana

James Bisson

Last Updated: November 22, 2023 11:01 AM EST • 1 min 50 sec read.

Recognizable and uber-experienced global sports betting brand bet365 has added to its presence in the blossoming American market with an announced Tuesday launch in Louisiana, joining our other best sports betting apps available in the Pelican State.

“Celebrated for its passionate culture and festive spirit, we are thrilled to bring bet365 to Louisiana,” said a bet365 spokesperson. “Now eligible customers from Shreveport to the Big Easy can enjoy our renowned products like amazing Bet Boosts, the fastest In-Game experience, and unique Same Game Parlays.”

bet365's top-tier legal sports betting experience is now available in seven states across America. Including being a part of the Louisiana sports betting market, it is available in New Jersey, Colorado, Ohio, Iowa, Virginia, and Kentucky. Ontario also has its successful bet365 platform.

bet365 cements its status as a true global behemoth with Tuesday's move into Louisiana, joining a growing list of providers with Louisiana sportsbook promos. It has successful platforms in North America, Europe, and Australia, and the provider now has almost two decades of experience catering to sports bettors worldwide.

More on the launch

The bet365 Louisiana launch was a surprise and became the Pelican State's 10th mobile sports betting app. It was the second Louisiana sports betting app this month to debut its product after the much-anticipated ESPN BET went live on Nov. 14.

bet365 joins BetMGM, BetRivers, Betway, Caesars Sportsbook, DraftKings, ESPN BET, FanDuel, PointsBet, and WynnBET in Louisiana and could become an instant player there. It will battle for a slice of the $2.2 billion handle reported in the state's 2023/2024 fiscal year. The state has a more than $300 million handle in October alone.

Those in Louisiana became eligible Tuesday morning to claim their bet365 Welcome Bonus. By registering for the global wagering brand, depositing a minimum of $10, and betting at least $1, new users could claim $365 to use during their bet365 wagering experience.

Building on its U.S. presence

bet365 has been one of the most consistent, elite sports betting providers in the world and has been targeting the booming American market. So far, its reach in America hasn’t come close to the success of the sportsbook in the European market.

Last week, the legal sports betting provider signed an Official Sports Betting partnership deal with the Charlotte Hornets in anticipation of the company’s sportsbook launch in the North Carolina market in 2024. 

bet365 now has partnership deals with five American based pro sporting franchises.

The company has opened a few eyes in the Ohio market, where it launched in January. bet365 has risen to third place in the race to be the best Ohio sportsbook, behind the two American betting behemoths, FanDuel and DraftKings. bet365 saw an eye-opening 30% spike in downloads of its apps just last month.

bet365 hopes the company can emulate its success in Ohio with its Louisiana presence.

Written By:
James Bisson
James Bisson is the Editor-in-Chief of Sportsbook Review. He has been a writer, reporter and editor for more than 20 years, and his work has appeared in more than 200 publications across North America. His first book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008. He has written more than 50 sportsbook reviews and dozens of other sportsbook-related content articles. James has also been quoted as a sports betting expert in USA Today and Sports Illustrated.