It has been quite a seven days for VSiN, The Sports Betting Network, as it continues to increase its reach in the ever-growing US legal betting scene. Media/sports operator partnerships were slow to catch on in the US but recently we have seen a rash of agreements aimed at giving betting providers invaluable media exposure and in turn, better informing their betting clientele.
It was just last week that VSiN teamed up with BetMGM to produce a new show, “Betting Across America” and now comes word that the first sports media company dedicated to providing wagering news has forged a partnership with Rush Street Interactive, operator of the award-winning BetRivers.com. The team will deliver a new national sports betting show called “Rush Hour” which represents the first national sports betting show to broadcast from a sportsbook in Illinois.
Rivers Casino Des Plaines, Chicagoland’s Hometown Sportsbook and the most successful book currently running in the state of Illinois will be site of “Rush Hour”. As is stands right now, the show will air weekdays beginning on today, from 6 pm to 7 pm CDT, or 7 pm to 8 pm for those of you in the Eastern Time Zone.
Popular Chicago native Danny Burke, who hosts “Bet on, Chicago” already on VSiN will take the reins for the station’s new offering. Burke has extensive experience in the broadcasting and reporting aspects of sports including a stint with ESPN radio in Lincoln, Nebraska.
Bettors will be able to access Rush Hour on SiriusXM (Channel 204), Comcast Xfinity, SlingTV, fubo TV, and at VSiN.com.
What It Will Feature
The show will feature guest analysis and picks from some of the big names in the US sports handicapping industry with its own regional spin. Odds and line movements will be a focus as will statistics and trends from proprietary data from Rush Street Interactive platforms that are currently live in Illinois, Indiana, Pennsylvania, New York, New Jersey, Colorado.
Rush Hour will be the latest complete betting one-stop shop for those looking to get their daily sports betting information blast. With RSI slated to grow, so too will the amount of data being discussed on the show going forward.
Why Rivers Casino Des Plaines in Chicago?
VSiN and Chicago have tangible ties and Rivers Casino Des Plaines has been singled out as one of the, if not most successful casino operation in the up-and-coming Illinois market.
Brian Musburger, founder and CEO of VSiN is on record saying, “As BetRivers.com emerges as one of the top sportsbooks in Illinois and across the United States, we couldn’t be more excited to launch the first national sports betting show out of Illinois with our friends at BetRivers. Not only because of the importance of the Illinois sports betting market, but also because Chicago was the birthplace of VSiN and a place so many of us on the team have called home over the years. It’s amazing to come home and partner with BetRivers to deliver the most credible sports betting news and analysis available in the industry.”
Media’s Impact on Sports Betting
Sports betting is everywhere thanks to media’s relatively newfound interest in the platform. In 2020, CBS and William Hill have partnered up as has Barstool Sports and Penn National, ESPN, and Caesars VSiN and BetMGM, and now Rush Street Interactive and VSiN to provide betting content on their media outlets.
It’s has become less of a trend and more of an obvious reality that sports betting momentum and its overall acceptance in the US is here to stay. Media is allowing sports betting to penetrate the mainstream with little resistance to be found.
Media outlets like VSiN have seen the writing on the wall in the US legal sports betting scene and are smartly positioning themselves to take advantage of an industry that brought in $13 billion last year, despite only being legal in 13 states. Legal sports betting is on track to become a behemoth and media outlets are lining up to ensure this happens sooner than later.