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Indiana Smashed Monthly Handle Record Thanks to… Football

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A general view of the Indianapolis Colts game. Andy Lyons/Getty Images/AFP.

US sportsbooks’ anticipation for the fall football season was palpable. The state of Indiana showed why their energies may not have been in vain when they released their September sports betting figures that included nearly four full weeks of NFL ball.

Records were expected to fall across the country with the kickoff of pro and college football season. What was not anticipated expected is that one of the country’s top-5 sports betting jurisdictions set a new monthly standard so quickly into the fall season.

Already Oregon, Iowa, and now Indiana have posted incredible September sports betting figures. For Indiana, it was a record monthly haul that has given the rest of the broad US industry a sense of confidence that this fall sports betting season will be like no other.

Now for the Indiana September Figures

Sports betting in Indiana showed promise from July to August with a 10.9% month-to-month handle increase. But their percentage increase from August to September opened a few eyes and dwarfed the minor spike seen at the end of the summer.

A total of $355,425,184 in bets was reported by regulators of the Indiana scene through September. It is a 64.8% month-to-month increase from August’s $215,636,824 and bests the previous handle high of $348,244,676 that came into the state’s sportsbooks in January.

Revenues followed the trend of massive spikes in the Indiana market. $33.8 million in revenues were reported for Indiana sportsbooks, an incredible 99.4% month-to-month increase from the profits recorded in August. Tax revenues came in at an all-time high of $3,218,433 in September, a 104.9% jump from the $1,571,080 in August.

As always, it was Indiana’s mobile sports betting platform that carried the load. Nearly 90% of all bets taken in during September came from the state’s mobile apps.

Year-To-Date

Despite the seasonal summer sports betting slowdown, Indiana’s wagering scene is poised to smash records. So far, the state’s sportsbooks have reported a $2.4 billion handle for the first nine months of the year – $1.8 billion was taken in during all of 2020. With three months to go in 2021, with football in full swing and the state prepping to welcome its bread-and-butter basketball to its wagering menus, Indiana’s goal of a $4 billion handle for 2021 will likely be easily eclipsed.

“The bar has been set much higher for Indiana’s sports betting market, and could double the wagering from last year,” said Eric Ramsey, an analyst for the PlayUSA.com Network, which includes PlayIndiana.com. “Indiana remains one of the five largest sports betting markets in the country, and the growth is showing few signs of letting up at this point. Sportsbooks should approach $4 billion in wagers for the year.”

With Indiana’s Report…

The broader US sports betting scene, which includes a host of heavyweight states yet to report including New Jersey, Nevada, Pennsylvania, and Illinois, looks as though it is on track to obliterate previous handle records.

It’s likely nothing but good news coming out of the US scene from now until the end of the year.

As for Indiana, their spot on the top-5 list of bet-friendly states looks as though it will remain intact. Football, basketball, and hockey have regulators of the Indiana platform excited to see October’s haul. Other states will also be eagerly waiting for their own September numbers and will be hoping to replicate Indiana’s 65% month-to-month handle spike.