bet365 and Incentive Games Partner for New Daily Free-to-Play Game
After months of collaboration, bet365 has announced the launch of a new daily free-to-play game in partnership with B2B games provider Incentive Games. The game, ‘Prize Matcher,’ is exclusively available to bet365 customers in more than 130 countries and is another feather in the cap for one of our best sports betting sites.
“Developed exclusively for our friends at bet365, Prize Matcher is now live in over 130 countries, and has been created to deliver a new and engaging experience to the bet365 community,” wrote Incentive Games in a recent LinkedIn post. “This exciting daily free-to-play feature, now hosted on the bet365 Games homepage, is a testament to the trust and collaboration we've built over the years.”
The game
Each day, the game allows players to uncover three tiles to reveal symbols. By collecting symbols over the course of the week, players can claim prizes. The grid refreshes every Monday, presenting new opportunities to win. The game also has a Diamond symbol, which awards five free spins instantaneously. Try your luck with it after signing up with our bet365 bonus code: SBRBONUS.
“Yet again Incentive Games have delivered on a brilliant free-to-play product for bet365. With customers able to uncover matching symbols and win Free Spins, Golden Chips or Free Bet Credits, Prize Matcher becomes a welcome addition to our bet365 Games product platform,” said a bet365 spokesperson in the press release.
“The game’s new features not only enhance player engagement but also provide bet365 with a versatile tool for customer retention and cross-selling within their gaming portfolio,” added Amy O’Donnell, Head of Product at Incentive Games.
An ongoing partnership
The launch of Prize Master comes just over a year after bet365 and Incentive Games brought out their previous free-to-play game, ‘Unleash A Mercenary.’ Launched in July 2023, this title was based on bet365’s exclusive ‘Mercenary X’ game. Similarly, it allowed players to reveal three tiles daily to win rewards, such as free spins for Mercenary X.
“This is one of those historic moments where everyone will remember where they were when bet365 launched Unleash A Mercenary… I was playing chess in Ibiza,” commented CEO and Founder of Incentive Games, John Gordon, last July.
About bet365 and Incentive Games
bet365's roots date back to 1974, when it started as a chain of betting points across the UK called ‘Provincial Races.’ The owner, Peter Coates, passed the company down to his daughter, Denise Coates, who founded bet365 in 2000.
Since then, the company has grown into a global betting giant serving over 100 million customers worldwide. bet365 Sportsbook operates in eleven states, while the bet365 Casino is only in the New Jersey online casino and Pennsylvania online casino markets, where it launched last month.
bet365 and Incentive Games first partnered in 2022 to launch the free-to-play game ‘Bracket Challenge.’ In this game, players needed to predict the result of each NCAAB Championship game to earn points. The player with the most points won $100,000, and a $5 million jackpot was available for anyone who got the results correct.
Founded in 2013, Incentive Games creates sports-related and casino-style free-to-play games for leading brands, including FanDuel, Virgin Bet, LiveScore, and, of course, bet365.
