MyBookie now openly advertising on Boston sports talk radio

[Natty68]

Anyone know anything about this shop? They must be be pretty confident there will never be a black Friday if there on mainstream radio.

[jaker122]

I've heard two different versions of their ads on the radio. One is an ad for "MyBookie.net," which is basically a useless free version of their site with play money (I made an original thread about this one a couple weeks ago). In the other ad I've heard, they drop the .net and it seems to be more of a direct ad for their paid site.

The .net site basically sounds like an attempt to get people to search for the site and find the real-money version. No matter how you slice it, this is a bold attempt by a less well-known book trying to get its name out there. Not so sure it works out for them.

[cyberinvestor]

The .net style of advertising was very successful for the poker sites when the crackdown hit. I am surprised more sportsbooks have not attempted this sort of advertising before. Interesting.