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Head coach Kelvin Sampson of the Houston Cougars calls in a play as we look at the latest 2024 Big 12 odds.
Head coach Kelvin Sampson of the Houston Cougars calls in a play during the second half against the Brigham Young Cougars at the Marriott Center on January 23, 2024 in Provo, Utah. Photo by Chris Gardner/Getty Images via AFP.

The Houston Cougars are running away with the 2024 Big 12 title, according to the latest college basketball odds.

In the midst of this chaotic college basketball season, the Houston Cougars have remained in the top 10 for the entire year and remains the top-ranked team by advanced metrics.

Unsurprisingly, they're also the consensus favorite across our best sports betting sites to win the Big 12 regular-season title and remain among the favorites by the latest March Madness odds. Can Kelvin Sampson and Co. hold on to secure the Big 12 crown in their first season in the conference?

Here is a look at the 2024 Big 12 championship market (odds via our best March Madness betting sites).

Big 12 basketball title odds 2024 (regular season)

(Odds updated Feb. 23)

TeamDraftKingsFanDuelBetMGMCaesarsbet365
Houston-340-270 🔥-375 -450 ❄️-320
Iowa State+280+260 ❄️+325 🔥+300+300
Kansas+1800 +2100 🔥+1800 +1400 ❄️+2000 
Baylor+1800 ❄️+2600+2200 +2800 🔥+2200
Texas Tech+4000 +3900 ❄️+4000 +4000+4000 
BYU+10000 ❄️+21000+25000 +30000 🔥+15000 
TCU+13000 ❄️+21000+25000 +40000 🔥+17500 
Oklahoma+25000 OFFOFFOFF+25000 
Texas+40000OFFOFFOFF+40000
Cincinnati+50000OFFOFFOFF+50000
Kansas State+100000OFFOFFOFF+100000

Who is the Big 12 basketball championship favorite?

Houston (-270 via FanDuel)

As you can tell from the odds above, our best sports betting apps see this as functionally a seven-team race down the stretch. And, in reality, it's probably already over.

Houston scored a critical victory over Iowa State on Monday to avoid a season sweep and gain one game on the Cyclones with five to go before the conference tournament. The Cougars should be favored in all five of those games, too, and they're projected to lose just one of five in aggregate.

That loss could come into play if Iowa State sweeps its final five games and wins the tiebreaker atop the Big 12 standings. Still, the likeliest outcome is the first-ever Big 12 title for Houston.

Big 12 basketball odds 2024: Contender

Iowa State (+325 via BetMGM)

As mentioned above, the only way for Iowa State to win the Big 12 title is if the Cyclones run the table and Houston loses one of its final five games - or if the Cougars somehow lose two or more of their final five games.

That's a shame, because the Cyclones have put forth a season that deserves some acclaim after entering the year unranked following a 19-14 run in 2022-23. This year, T.J. Otzelberger has helmed one of the best teams in the nation with an elite defense predicated on forcing turnovers.

It seems like it'll be too little, too late to win the regular-season title, but this team could be dangerous in the conference tournament. It's tough to prepare for a team that forces turnovers at such a prolific rate, especially on a day's notice.

Big 12 tournament odds 2024

Our best sportsbooks haven't yet released betting odds for the Big 12 Tournament, though they have released Big East odds, so we can expect those to come for the Big 12 in the coming weeks.

When they do, expect Houston to open as the early favorite with Iowa State, Kansas, and Baylor somewhere behind the league-leading Cougars. Keep an eye on BYU, which owns one of the most dynamic offenses in college basketball and has the type of high-variance approach that often spells value in a tournament setting.

Big 12 basketball odds movement

Kansas opened as the preseason betting favorite to win the Big 12, as it's done virtually every year of Bill Self's tenure. Instead, Houston pulled away early in 2024 and has since emerged as the clear favorite over Iowa State, which made a late charge in this race.

Recent Big 12 conference winners

YearTeam
2022-23Kansas
2021-22Kansas, Baylor
2020-21Baylor
2019-20Kansas
2018-19Kansas State, Texas Tech
2017-18Kansas
2016-17Kansas
2015-16Kansas
2014-15Kansas
2013-14Kansas

Big 12 basketball betting analysis

All of the best sports betting sites have Houston as the prohibitive favorite to win the Big 12, as the Cougars own a one-game lead over Iowa State with five games left in their conference schedule.

There's still an outside chance that Houston could lose a game while Iowa State runs the table, forcing a tiebreaker scenario that could flip the Cyclones' way. Or, if Houston loses multiple games, a team like Kansas could make a late run at the title - especially if the Jayhawks beat the Cougars in the regular-season finale on March 9.

Big 12 basketball FAQs

Who is the Big 12 basketball favorite?

Houston is the betting favorite (-270) to win the Big 12 regular-season title in its first season in the conference.

Who won the Big 12 basketball title last year?

Kansas won the Big 12 conference title last year with a 13-5 record in league play.

When is the 2024 Big 12 basketball tournament?

The Big 12 Tournament is scheduled to begin on Tuesday, March 12 at the T-Mobile Center in Kansas City, Missouri. The tournament final will take place on Saturday, March 16.

March Madness betting odds pages

Here are our best March Madness betting sites:

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* Bonuses not applicable in Ontario.

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