WynnBET Named Official Sports Betting Partner of MLB’s Colorado Rockies
WynnBET, the sports gambling arm of Wynn Resorts has been busy building their brand within the bustling US legal sports betting industry. Their latest move comes in one of the elite sports betting states in the country with a multi-year sponsorship deal with Major League Baseball's Colorado Rockies.
WynnBET has been one of the more aggressive betting providers with respect to recent expansion plans. Currently live in Tennessee, Indiana, Virginia, Michigan, Colorado, and New Jersey as well as a pre-emptive deal with the San Carlos Apache Tribe in the yet-to-be-legalized Arizona market, WynnBET is showing no signs of slowing their growth plans in the exploding US scene.
Rockies vice president of corporate sponsorships Walker Monfort said: “WynnBET is widely regarded as one of the premier sports betting operators in the country and we are incredibly excited to join forces to bring fans throughout the Rocky Mountain Region new and exciting ways to engage with Rockies baseball.”
What's the Deal?
For those that follow the evolution of the legal sports betting industry in the US, the WynnBET/Rockies official sports betting partner deal will sound familiar. Brand exposure and the enhancement of fan engagement is at the heart of what both entities hope to accomplish.
Co-branding opportunities have already begun and will pick up with the announcement of the new deal. WynnBET signage will become evident behind home plate and on the throng of scoreboards at Coors Field. Rockies branding will be visible on the WynnBET app in Colorado.
WynnBET will offer their services as host of premium hospitality events in and around Coors Field and will start Rockies-themed promotions on their site almost immediately. Users of the WynnBET app in Colorado will get a chance at such prizes as throwing out the ceremonial first pitch, taking part in on-field ceremonies. Their app’s Spin Wheel prize packages include Rockies game tickets and trips to Las Vegas.
A Win for WynnBET
WynnBET perhaps comes out as the biggest winner in the partnership deal, not unlike other betting providers that have signed similar deals. They immediately gain access to valuable assets of the MLB club and exposure in a huge and competitive Colorado market.
WynnBET will also have a strong presence on all of the Rockies' media outlets, from its 162 Regular Season game broadcasts per year on TV and radio to their pre and post game shows to all social media channels, website, and its team page on the MLB Ballpark app.
“Our strategy as a company is to build partnerships and customer relationships that are enduring,” WynnBET CEO Craig Billings said in a phone interview with The Denver Post. “We view the Rockies as a multi-year opportunity to engage regularly with fans.”
Colorado Teams Not Scared to Deal
Colorado's professional sports teams haven't been scared to sign on with legal sports betting providers operating in the state since launch May 1, 2020. It speaks to the mainstreaming of the platform in Colorado and the overwhelming success of legal sports betting there.
WynnBET joins BetFred and one of the two DFS behemoths as Colorado Rockies sports betting partners, the Denver Broncos have affiliated themselves with BetMGM the other DFS giant and the Colorado Avalanche and Denver Nuggets have named PointsBet as authorized sports betting partner of their teams.
The WynnBET Reach
The latest partnership deal with the Rockies adds to WynnBET’s portfolio. Currently the sportsbook is affiliated with NASCAR, the Cincinnati Reds, the Detroit Pistons, and the Memphis Grizzlies. With nine more markets slated to come online prior to the NFL season, expect that list to continue to grow.
WynnBET wasted no time taking advantage of their new deal. The first chance Colorado bettors will get came Wednesday night, the day of the announced partnership. Colorado users had a chance to bet the Rockies at plus-500. A max bet of $10 in that case paid $50 on the winning bet.
WynnBET CEO Craig Billings quipped: “Our first step was to go out and make sure we had the ability to get into various markets and we set out to launch in those states. We have a litany of product enhancements that we’ll be bringing to market ahead of the NFL season. As each new state comes on, I’m confident in our ability to compete.”
