UEFA Champions League Tabs bet365 as First Official Sports Betting Partner
One of our best sports betting sites, bet365, has signed on to become the first official sports betting partner of the UEFA Champions League. The official sponsorship deal with the world’s premier club football competition will commence this year and last through the 2027 season.
U.K.-based bet365 has announced, in connection to the sponsorship agreement, one of the largest ticket giveaways in tournament history, giving fans of the sport a chance to win sought-after tickets for matches this season. Check out the sportsbook with our bet365 bonus code: SBRBONUS.
The partnership between the Champions League and bet365 seems to be a natural fit. bet365 has a global reach, including 11 U.S. jurisdictions, and has an official sports betting partnership with Stoke City FC, which plays in the second tier of English football. The UEFA Champions League is the most-watched annual club tournament on the planet.
Win for bet365
bet365 sportsbook comes out a winner in its official sports betting partnership with UEFA.
Besides being the first and only partner of the widely popular UEFA Champions League, the sports betting brand will get enormous exposure from the collaboration. bet365 branding will be evident on perimeter LED boards during games, it will be part of UEFA media backdrops and appear on all UEFA Champions League media outlets.
“As the first sports betting brand to sponsor the UEFA Champions League, we’re delighted to be joining a roster of high-profile premier brand partners at such an exciting time for the competition,” bet365 global chief marketing officer Alex Sefton said. “bet365 has a long and successful football heritage and this prestigious partnership reflects our commitment to giving fans ‘Never Ordinary’ experiences.”
For UEFA…
It gets a chance to partner with one of the most recognizable European sports betting sites, one that has a presence in 11 important U.S. states. bet365 also checks the box of affiliating its sporting event with a betting brand and reaping the marketing boon with such a move.
As Guy-Laurent Epstein, director of marketing at UEFA, said, “We are thrilled to welcome bet365 as an official global sponsor of the UEFA Champions League, uniting the world’s most prestigious club football competition with millions of passionate fans around the globe."
“As one of the leading online sports betting brands, with over 100 million customers, bet365 is dedicated to enhancing the excitement of sport while promoting responsible gaming practices. We look forward to a successful partnership that not only elevates the experience for our fans but also supports efforts to protect the integrity of the sport.”
