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Newcastle United fans cheering during the exhibition match as we discuss the news that BetMGM and Newcastle United have extended their partnership through the 2024-25 season.
Newcastle United fans cheering during the exhibition match between Tottenham Hotspur FC and Newcastle United FC at the Melbourne Cricket Ground. Photo by George Hitchens/SOPA Images via Sipa USA)

Premier League club Newcastle United and BetMGM have extended their commercial partnership through the 2024-25 season. 

The extension was signed with LeoVegas Group, which had acquired the product and technology platform comprising BetMGM's online sportsbook earlier in 2024.

BetMGM and Newcastle United initially entered the partnership in 2023, and the club was clearly pleased with the first-year results working with one of the industry's best soccer betting sites.

What does BetMGM get out of the deal? 

BetMGM, one of our best sports betting sites, utilized St. James' Park (Newcastle's home stadium) to showcase various advertisements via LED boards, big screens, and more traditional billboard displays. It will gain further access to exclusive content as part of the extension, including more compelling and engaging content with Newcastle's first-team players.

The overall goal of the extension is to increase and expand international engagement for both parties. 

“Newcastle United and BetMGM have had an exceptional first year together,” said Peter Silverstone, Newcastle United’s chief commercial officer. “We have helped BetMGM to drive brand awareness and engagement in key markets, supporting its aim to create the world’s greatest iGaming experience.” 

To foster additional engagement, BetMGM has offered price boosts, enhanced bonuses, and a free-to-play Golden Goals game, with a total prize pool of up to €2 million and a €15.4 million jackpot for UK customers. 

The aforementioned offerings are in addition to the deals BetMGM provides in North America through our best sportsbook promos.

More about LeoVegas Group and BetMGM

Focusing on a mobile-first strategy, LeoVegas Group concentrates on product and technology advancements. Providing entertainment and creating fun experiences are also at the heart of LeoVegas Group's mantra, ensuring its brands share those fundamental traits. 

LeoVegas Group operates several global brands, including BetMGM, BetUK, Royal Panda, Pink Casino,, GoGo Casino, and others. 

On Monday, BetMGM also announced a new partnership with Premier League side Tottenham Hotspur. 

According to the press release announcing the partnership, Tottenham Hotspur will permit BetMGM to feature the men's first-team training kit and LED advertisements on media backdrops, which will be displayed pitchside at the state-of-the-art Tottenham Hotspur Stadium. 

BetMGM is also partnered with Wolverhampton Wanderers. Its UK headquarters are located in Newcastle upon Tyne, providing convenience and accessibility for both parties in the sportsbook's latest partnership.