Average affiliate player sign up %

[garcore]

Hi.

Does anybody know if I had 1000 players for example on my sportsbook what would be the average % of referrals from affiliates .

So how many of the players would have been signed up through an affiliate. On average?

[Optional]

Totally depends on the book's marketing strategy.

Why?

[garcore]

we are planning on opening a sportsbook and we are trying to put a figure on the sign up % from affiliate sites so we can put a money value on it for projections

[Optional]

Players are difficult to sign up to a new book. If you don't already know how to get them, which I assume you don't by asking this question, then affiliate referrals could be a major percentage. As it's the cheapest/easiest way to tap into the traffic.

[garcore]

Thanks.

Yes we are some what new to the game but we do have a offline market budget of €60,000 per month so we do hope to attract our own organic customers.We are aware that affiliates are a major part of this business also.

We have a targeted market offline that should be very fruitful so we are confident of acquiring players.
What in your opinion would be the most effective channel to acquire players. The TV,Radio,Print, event sponsorship, Affiliates ect?