Bodog just received their UK license which is a very big deal for them and very expensive. They also just bought advertising on an English Premier team....also a very big investment. Bodog wants to be a global brand and get more deals done.
It's very difficult for Bodog to be under attack in the US and still be on the front of Lionel Messi's jersey. There will be a new url but will be the same software, CS, mgt....Think Bookmaker and the CRIS brand.
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MMGG will continue to operate under new name per Beckys Twitter.
Bodog changing name at end of year for US market
