Brokers White label and licensing?

[Maikiti]

What’s the point of a broker running its own white-label or “sister” brokerage?

Example, BetInAsia launched MadMarket, and the old Bet-IBC group also has several broker-type brands.
BIA and MadMarket basically offer the same services and operate (or restrict) in the same countries. Payments seem to go through the same entity and the main visible difference is the license .I assume mostly because the Anjouan license is cheaper. The Bet-IBC setup looks pretty similar.

So what’s the actual idea behind this? What am I missing?

[Optional]

Anjouan license could be a backup in case Curacao boots them during the clean up process supposedly going on there.

Anjouan license appears to be pretty much zero oversight and not worth anything to players.

[Maikiti]

Anjouan license could be a backup in case Curacao boots them during the clean up process supposedly going on there.

Anjouan license appears to be pretty much zero oversight and not worth anything to players.

But then, why they need another broker when they could swap the Curacao with Anjouan license when it expires.