Originally posted by Buffalo Nickle
As for returns vs. actual betting - Actual betting will be very important in the early stages, it will likely be at its softest especially with only h2h betting in the beginning. You could run it up quite a bit while also possibly seeing a rise in wgr prices at the same time. Which leads in to investing in the first place, the huge potential rewards justify even a very high risk of failure. An added bonus is it sends a message to the current books that there's a much more efficient way to handle bets, I'd be very surprised if they aren't already looking at smart contracts.
Originally posted by Buffalo Nickle
Also developers and such have limitations on how much they can sell and when, they also must give everyone notice before making any big sales. Which I thought was kinda nice of them, especially since they are taking quite a bit less than they could have(and others did or plan to do). They're taking a pretty big risk themselves compared to others, and have a ton of incentive to make this work.
Personally I want to see this done for poker too, once we have both decentralized betting and poker I'll be happy.