UH... any reason why the BEAT THE PRICK cartoon has a yellow jizz blast on his shirt?

[baskets]

[frizzelli]

[CarpeDime]

it was a creative design decision we all came to collectively

we really wanted a cartoon that was going to "wow" people, and also really nail what Beat The Prick is all about

so as we were brainstorming over a period of weeks, it kind of just developed organically, as many winning creative marketing and promotions ideas often do

no one person said "hey let's put a yellow jizz blast on his shirt" but what we finally came up with we knew was going to deliver

so I would give credit for it really to the whole design and marketing team