Who is this Jack Zito guy?

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  • Bcatswin
    SBR Posting Legend
    • 12-21-10
    • 13931

    #1
    Who is this Jack Zito guy?
    There is nothing wrong with hyping up a new product, except that Covers insisted on using "fake promotions" to accomplish it, something Zito confirmed that they told him to do.


    No clue never heard of him.
  • 19th Hole
    SBR Posting Legend
    • 03-22-09
    • 18389

    #2
    Originally posted by Bcatswin
    Hey, Clue-up.....try Google

    On April 10, Covers Experts trotted out a handicapper named Jack Zito, a 21-year-old whiz kid who not only “cashed in the Hilton NFL Supercontest” but also has a team of statisticians working on his behalf.

    The problem? His name isn’t Zito, he did not compete in the Supercontest and he also does not have a team of statisticians.

    Zito’s marketing slogan — “I’m not your typical professional sports bettor” — is one of the only pieces of truthful information found on his (former) pick-selling home page, and it isn’t truthful in the way that Covers would like it to be.
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