Does Anyone Know Why Hollywood Park Is Called Betfair Hollywood Park??
WTF???
Did they buy it??
Easy-Rider 66
BARRELED IN @ SBR!
02-14-12
36872
#2
It is strange that BetFair would advertise this way considering Americans can not join their site.
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betplom
SBR Posting Legend
09-20-06
13444
#3
Originally posted by jjgold
Does Anyone Know Why Hollywood Park Is Called Betfair Hollywood Park??
Yes, someone knows.
You're welcome, pal.
Nickaaaaaaaay!
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EmpireMaker
SBR Posting Legend
06-18-09
15583
#4
They renamed it because Betfair bought the naming rights to promote and help legitimize their new exchange betting for horse racing that they are bringing to the US and starting in Cali. Also, Betfair bought TVG, the whole company of TVG not just naming rights in the TVG case.
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EmpireMaker
SBR Posting Legend
06-18-09
15583
#5
kinda like
Yum brands Kentucky Derby
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Bluehorseshoe
SBR Posting Legend
07-13-06
15009
#6
Originally posted by EmpireMaker
They renamed it because Betfair bought the naming rights to promote and help legitimize their new exchange betting for horse racing that they are bringing to the US and starting in Cali. Also, Betfair bought TVG, the whole company of TVG not just naming rights in the TVG case.
You should know this JJ. They were trying to do the same with the NJ tracks.
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Trident
SBR MVP
02-07-09
2362
#7
Originally posted by EmpireMaker
They renamed it because Betfair bought the naming rights to promote and help legitimize their new exchange betting for horse racing that they are bringing to the US and starting in Cali. Also, Betfair bought TVG, the whole company of TVG not just naming rights in the TVG case.
Don't hold your breath waiting for exchange betting in California any time soon. Once the rules are in place which could who knows how long they then will need the tracks and horsemen to agree on it and anyone that follows horse racing knows these two can't even agree on the time of day.
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EmpireMaker
SBR Posting Legend
06-18-09
15583
#8
I should have said trying to bring to Cali.
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singgooner
SBR Wise Guy
03-27-10
795
#9
Betfair did the same Australia - bought the naming rights to Sandown Park in Oz.
It is now called betfair park.
So, with Hollywood Park in financial problems - made a good sponsorship opportunity, as Cal State
Govt is bankrupt and Betfair have a good chance of having their US HQ in California, if it can show
it can make good State taxes for a bankrupt State Govt
So, the Hollywood Park sponsorship is a good way to make business relationships for the long term