they probably insured this. Or just put the amount of pizzas made into their advertising dollars. Instead of doing a during the game ad costing 3.5 mil to 6 mil they did this deal.
The labor is essentially already paid for to make that extra pizza. It only really costs the raw ingredients which probably cost less then a dollar a pizza.
Add the free advertising they get from this (see this thread) they are hoping this is plus ev for them.
The labor is essentially already paid for to make that extra pizza. It only really costs the raw ingredients which probably cost less then a dollar a pizza.
Add the free advertising they get from this (see this thread) they are hoping this is plus ev for them.