Now, it is true that after Tiger golf has been dominated by European players who could smack golf balls into a crowded city center without hitting anyone who recognises them. The onion had a pretty funny article titled "Nation's women throwing themselves at No.1 ranked golfer Luke Donald. Despite this, golf is pretty steady financially. Payouts in the tour have been rising steadily despite the crisis (both financial and tiger-related). And after all, the two highest paid sports players in the US in 2010 were both golfers. So somebody is watching.