Now I wanna see Big Brown win the Belmont, because I wanna see the hooters girls in the winner circle. 
Hooters jumps aboard Big Brown with sponsorship deal
Hooters will have a leg up on the competition at this Saturday's Belmont Stakes.
The owners of Triple Crown contender Big Brown have sold sponsorship of the jockey's silks to the well-endowed restaurant chain.
The buxom brand's logo - which features an owl peering through the 'OO' in "Hooters" - will be emblazoned on Kent Desormeaux's legs as his horse makes a bid to become the first Triple Crown winner in 30 years.
And if Big Brown makes it to the winner's circle, he will be greeted by busty Hooters girls in tightfitting T-shirts.
"We do have our logo right up on the jockey," Mike McNeil, vice president of marketing for Hooters of America, told the Daily News.
"We'll have Hooters execs and Hooters girls in the winner's circle when the horse wins."
Until now, United Parcel Service was Big Brown's sole sponsor, and the worldwide delivery company is said to be less than thrilled about sharing the limelight with the raunchy company.
"UPS wanted to be the exclusive sponsor and we offered them every possible way to do [that], and they basically turned it down," said Kelly Wietsma, spokeswoman for Big Brown's owner, IEAH Stables.
The deal was ironed out yesterday, but Hooters would not reveal how much it paid for the rights. Hooters said the owners and the jockey approved the deal.
"We have a great relationship with UPS, but Hooters has a great plan to have 450 of their restaurants doing a Big Brown day," Wietsma said.
Hooters will throw good-luck parties at outlets across the country, and the company will be able to use the horse's image in congratulatory advertising if he crosses the line first.
"We're going to hopefully, down the road, have some personal appearances atsome of the Hooters events," McNeil said. "I think any opportunity you have toalign your company with a historic event like this, you certainly want to take advantage of."
Hooters will also contribute to a fund set up by Desormeaux and his wife, Sonia, to help sufferers of Usher syndrome, a leading cause of deaf-blindness that afflicts their son.
A UPS spokesman said the latest Big Brown sponsorship deal did not affect his company's enthusiasm for the horse.
"Nothing is changing our position or our excitement about this brand," said Norman Black, UPS director of global media services.
"Everybody around the world knows now that this horse was named for UPS, and it is a tremendous and exciting opportunity that we have here to see if Big Brown can make history."
Hooters will have a leg up on the competition at this Saturday's Belmont Stakes.
The owners of Triple Crown contender Big Brown have sold sponsorship of the jockey's silks to the well-endowed restaurant chain.
The buxom brand's logo - which features an owl peering through the 'OO' in "Hooters" - will be emblazoned on Kent Desormeaux's legs as his horse makes a bid to become the first Triple Crown winner in 30 years.
And if Big Brown makes it to the winner's circle, he will be greeted by busty Hooters girls in tightfitting T-shirts.
"We do have our logo right up on the jockey," Mike McNeil, vice president of marketing for Hooters of America, told the Daily News.
"We'll have Hooters execs and Hooters girls in the winner's circle when the horse wins."
Until now, United Parcel Service was Big Brown's sole sponsor, and the worldwide delivery company is said to be less than thrilled about sharing the limelight with the raunchy company.
"UPS wanted to be the exclusive sponsor and we offered them every possible way to do [that], and they basically turned it down," said Kelly Wietsma, spokeswoman for Big Brown's owner, IEAH Stables.
The deal was ironed out yesterday, but Hooters would not reveal how much it paid for the rights. Hooters said the owners and the jockey approved the deal.
"We have a great relationship with UPS, but Hooters has a great plan to have 450 of their restaurants doing a Big Brown day," Wietsma said.
Hooters will throw good-luck parties at outlets across the country, and the company will be able to use the horse's image in congratulatory advertising if he crosses the line first.
"We're going to hopefully, down the road, have some personal appearances atsome of the Hooters events," McNeil said. "I think any opportunity you have toalign your company with a historic event like this, you certainly want to take advantage of."
Hooters will also contribute to a fund set up by Desormeaux and his wife, Sonia, to help sufferers of Usher syndrome, a leading cause of deaf-blindness that afflicts their son.
A UPS spokesman said the latest Big Brown sponsorship deal did not affect his company's enthusiasm for the horse.
"Nothing is changing our position or our excitement about this brand," said Norman Black, UPS director of global media services.
"Everybody around the world knows now that this horse was named for UPS, and it is a tremendous and exciting opportunity that we have here to see if Big Brown can make history."
