Does anyone understand these Lebron State Farm commercials?

[Bluehorseshoe]

So in these commercials, he's just a douchebag that makes fun of his friends who have to make a claim.

Great marketing concept.

[Flyers21]

Anything to make money!

[stevek173]

The concept is he is the man and no matter how bad the writing is you are supposed to laugh your ass off at how great the humor isn't and only use them for Insurance.

It worked didn't it.

[big joe 1212]

fukk lebron

[Bluehorseshoe]

The first commercial they had, he started dancing when he found out his friend's car got banged up. The newest one, he and his friend end up with boxing gloves on. WTF???