The owner of Whiskey Tango All American Bar & Grill in Los Angeles is out $4,100 dollars after the Miami Heat lost to the Boston Celtics last night. The bar offered a pretty straightforward deal: if the Heat lose, it pays for your tab (up to $25). Even after last night, the bar is keeping the deal in place. It’s a clever way to boost business–if the Heat start winning. In other Heat news, the “NBA on TNT” had the most successful opening night ever for a regular season game on cable. Here are what the numbers looked like:
The opening game, featuring the Miami Heat vs. Boston Celtics, earned a 4.6 US rating and delivered 7,433,000 total viewers and 5,339,000 households, making it the most watched regular season NBA game on cable of all-time (topping the Chicago Bulls vs. LA Lakers on Feb. 2, 1996).
TNT owes Pat Riley a big thank you very much.