excerpt taken from ESPN...
"Sources told ESPN The Magazine's Chris Broussard that representatives for James contacted the network, proposing the idea of a dedicated special. The sources said James' representatives requested they be allowed to sell sponsorship for the broadcast, and ESPN agreed.
Adande: LeBron's TV Special
It only makes sense that LeBron James would create a show to tell his choice, that he would drag teams and fans along until the camera's red light comes on, writes ESPN.com's J.A. Adande. Daily Dime
"Due to the unprecedented attention and interest surrounding LeBron's decision, we have decided to make this announcement on national television," James' business manager, Maverick Carter, said on lebronjames.com. "By doing so we have generated funds that will be given to the Boys and Girls Clubs of America. LeBron has a longstanding commitment to giving back to the community, and has worked with the Boys and Girls Clubs in cities across the country."
So basically LeBron will get paid just for saying "I'm going to XZY". Name an athlete that hold this much star power.
"Sources told ESPN The Magazine's Chris Broussard that representatives for James contacted the network, proposing the idea of a dedicated special. The sources said James' representatives requested they be allowed to sell sponsorship for the broadcast, and ESPN agreed.
Adande: LeBron's TV Special
It only makes sense that LeBron James would create a show to tell his choice, that he would drag teams and fans along until the camera's red light comes on, writes ESPN.com's J.A. Adande. Daily Dime
"Due to the unprecedented attention and interest surrounding LeBron's decision, we have decided to make this announcement on national television," James' business manager, Maverick Carter, said on lebronjames.com. "By doing so we have generated funds that will be given to the Boys and Girls Clubs of America. LeBron has a longstanding commitment to giving back to the community, and has worked with the Boys and Girls Clubs in cities across the country."
So basically LeBron will get paid just for saying "I'm going to XZY". Name an athlete that hold this much star power.