Core Golfers Profile:
(play 8 or more rounds a year)
High Income
• Average household income $85,960
• 42% of households $100,000+
• 24% of households $125,000+
Highly Educated
• 84% attended college, graduated or post-grad studies
Private Club Members
• Play more rounds than non-members (43 vs 25)
• Are older (60 vs. 50)
• Have higher household incomes
($130,000 vs. $95,000)
• Purchase lots of goods and services
Last 12 months:
75% bought golf shirts
74% bought golf balls
58% bought golf shoes
(play 8 or more rounds a year)
High Income
• Average household income $85,960
• 42% of households $100,000+
• 24% of households $125,000+
Highly Educated
• 84% attended college, graduated or post-grad studies
Private Club Members
• Play more rounds than non-members (43 vs 25)
• Are older (60 vs. 50)
• Have higher household incomes
($130,000 vs. $95,000)
• Purchase lots of goods and services
Last 12 months:
75% bought golf shirts
74% bought golf balls
58% bought golf shoes