Until now, reports of full multitasking support on the iPhone have been based almost entirely on rumor and speculation. Ahead of Thursday's Apple event, it now appears that all the rumors and speculations will be vindicated. Kaufman Bros. analyst Shaw ** revealed in research note that the new iPhone OS will be “a full multi-tasking environment where third-party apps will also be able to run simultaneously and/or in the background along with AAPL’s own apps.” **'s sources inside Apple leaked the info shortly after Thursday's event was announced.
** was also successful in squeezing from his sources that Apple's rumored mobile advertising API is also a go, with Cupertino choosing to call the mobile marketing platform "iAd." Now, before you think ** is a lone rebel on the front-lines of Apple news reporting, it should be noted that Piper Jaffray analyst Gene Munster is finally hearing the same "internal confirmations" from Apple that prompted **'s earlier revelation.
Munster, however, is taking his iPhone OS 4.0 estimates further and proposing that we may also see a new home screen and wireless syncing with iTunes. Ultimately, though, the new iPhone software is merely a grand set-up for a “new, more powerful iPhone hardware,” which most of us are expecting this summer, per Apple's rich history of revealing new versions of the mega-popular handset in mid summer.
** also verbalized the thoughts of many upon learning of the new iPhone OS. This development, in fact, could ultimately prove far more significant for the iPad than it is for the iPhone. "We believe this will be particularly important for the iPad," writes **, "due to its much faster processor and much larger screen where users will more likely want the capability to run multiple applications much like most do with their PCs and Macs. We believe this will allow AAPL to deliver a fuller and more differentiated experience on the iPad helping drive greater adoption."
Apple's iPhone OS 4.0 preview event will take place at 10 a.m. Pacific on Thursday
** was also successful in squeezing from his sources that Apple's rumored mobile advertising API is also a go, with Cupertino choosing to call the mobile marketing platform "iAd." Now, before you think ** is a lone rebel on the front-lines of Apple news reporting, it should be noted that Piper Jaffray analyst Gene Munster is finally hearing the same "internal confirmations" from Apple that prompted **'s earlier revelation.
Munster, however, is taking his iPhone OS 4.0 estimates further and proposing that we may also see a new home screen and wireless syncing with iTunes. Ultimately, though, the new iPhone software is merely a grand set-up for a “new, more powerful iPhone hardware,” which most of us are expecting this summer, per Apple's rich history of revealing new versions of the mega-popular handset in mid summer.
** also verbalized the thoughts of many upon learning of the new iPhone OS. This development, in fact, could ultimately prove far more significant for the iPad than it is for the iPhone. "We believe this will be particularly important for the iPad," writes **, "due to its much faster processor and much larger screen where users will more likely want the capability to run multiple applications much like most do with their PCs and Macs. We believe this will allow AAPL to deliver a fuller and more differentiated experience on the iPad helping drive greater adoption."
Apple's iPhone OS 4.0 preview event will take place at 10 a.m. Pacific on Thursday
