Updated: March 25, 2010, 3:20 AM ET
Jets: 'Major' announcement Thursday
ESPN.com news services
The New York Jets will be the subject of the popular HBO series "Hard Knocks," which takes viewers inside the lives of players and coaches during NFL training camp, according to multiple media reports.
The New York Jets have scheduled a news conference for noon Thursday at their facility in Florham Park, N.J., for a "major media announcement."
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• Blog network: NFL Nation
Houston Texans owner Bob McNair told Houston Chronicle writer John McClain their bid to headline the show lost out to another team.
"I think the Jets are going to be on Hard Knocks," McNair said, "but I think they want to work with us about being on another program. So we'll see how it goes."
"Hard Knocks" is a the joint venture between HBO and NFL Films that chronicles the behind-the-scenes lives of an NFL team. The Jets, who came one half away from reaching the Super Bowl, are filled with characters including coach Rex Ryan, who has struggled with weight loss and recently underwent lap-band surgery, marquee quarterback Mark Sanchez and future Hall of Fame running back LaDainian Tomlinson.
The Jets are likely to return to SUNY Cortland in upstate New York for camp, which begins in late July.
Linebacker Bart Scott expressed reservations about the show to The New York Times.
"I want training camp to remain pure and original," Scott told the newspaper. "I want people to behave the way they normally behave. We all have our part in expanding the game, and I understand that. But I don't like environments that are forced."
"Hard Knocks" debuted with the Baltimore Ravens in 2001, when Ryan was on their defensive staff. The show highlighted the Dallas Cowboys in 2002, then vanished until it resumed with the Kansas City Chiefs in 2007. The Cowboys were featured in 2008 and the Cincinnati Bengals last year.
Information from ESPN.com's Tim Graham was used in this report.
Jets: 'Major' announcement Thursday
ESPN.com news services
The New York Jets will be the subject of the popular HBO series "Hard Knocks," which takes viewers inside the lives of players and coaches during NFL training camp, according to multiple media reports.
The New York Jets have scheduled a news conference for noon Thursday at their facility in Florham Park, N.J., for a "major media announcement."
AFC East blog

• Blog network: NFL Nation
Houston Texans owner Bob McNair told Houston Chronicle writer John McClain their bid to headline the show lost out to another team.
"I think the Jets are going to be on Hard Knocks," McNair said, "but I think they want to work with us about being on another program. So we'll see how it goes."
"Hard Knocks" is a the joint venture between HBO and NFL Films that chronicles the behind-the-scenes lives of an NFL team. The Jets, who came one half away from reaching the Super Bowl, are filled with characters including coach Rex Ryan, who has struggled with weight loss and recently underwent lap-band surgery, marquee quarterback Mark Sanchez and future Hall of Fame running back LaDainian Tomlinson.
The Jets are likely to return to SUNY Cortland in upstate New York for camp, which begins in late July.
Linebacker Bart Scott expressed reservations about the show to The New York Times.
"I want training camp to remain pure and original," Scott told the newspaper. "I want people to behave the way they normally behave. We all have our part in expanding the game, and I understand that. But I don't like environments that are forced."
"Hard Knocks" debuted with the Baltimore Ravens in 2001, when Ryan was on their defensive staff. The show highlighted the Dallas Cowboys in 2002, then vanished until it resumed with the Kansas City Chiefs in 2007. The Cowboys were featured in 2008 and the Cincinnati Bengals last year.
Information from ESPN.com's Tim Graham was used in this report.