Is Trustpilot Adequate at Removing Fake Reviews? A Few Numbers.

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  • mcd6802
    SBR Rookie
    • 07-19-09
    • 49

    #1
    Is Trustpilot Adequate at Removing Fake Reviews? A Few Numbers.
    On 7/26/2026, I sent a long, detailed email to Trustpilot about a surge of suspicious reviews on SSC Entertainment casinos, among them Cocoa Casino, Davinci's Gold casino, ThisIsVegas casino, Paradise8 casino, New Vegas casino, Candyland Casino, and Avant Garde Casino. The email was the product of 2 days of work. I had copied all the reviews of the above casinos into a data file and used a Java program I wrote to analyze them. I provided both the data file and the program to Trustpilot to supplement my findings.

    I analyzed the casinos individually and collectively. Since these casinos are all essentially the same company and had very similar review patterns, I gave analysis on the casinos as a single collective. I concluded the reviews should be grouped into three time periods:

    prior to 12/9/2025:_____142 total reviews
    12/9/2025 to 3/31/2026:_6562 total reviews
    4/1/2026 to 7/7/2026*:__100 total reviews
    *end of data set

    Reviews were uninvited.

    It is my assertion that the overwhelming majority of reviews between 12/9/2025 and 3/31/2026 are illegitimate, uninduced reviews and that, before then, essentially all were legitimate. After 3/31/2026, it is unclear.

    The issue extends beyond a sudden explosion of reviews in a 4-month period that plummeted shortly afterwards. The distribution of reviews within those 4 months is suspicious.

    Reviews Posted by Day 1/9/2026 to 3/26/2026:

    Fridays:____3637 reviews
    Saturdays:__1297 reviews
    Sundays: ___573 reviews
    Mondays: ___413 reviews
    Tuesdays: ___186 reviews
    Wednesdays:_112 reviews
    Thursdays:___101 reviews

    I've examined reviews of other companies. The above results are not a quirk of Trustpilot's weekly publishing schedule.

    The average rating of SSC's casinos varied drastically during the three time periods:

    prior to 12/9/2025________(142 reviews):___average rating - 1.42___1-star frequency: 85.2%___5-star frequency: 6.3%
    12/9/2025 to 3/31/2026_____(6562 reviews):_average rating - 4.59___1-star frequency: 2.1%____5-star frequency: 72.9%
    4/1/2026 to 7/7/2026______(100 reviews):___average rating - 3.15___1-star frequency: 36%____5-star frequency: 38%

    Let's profile the reviewers themselves during these three time periods. My theory coming in was that my allegedly fake reviewers would have fewer other reviews, and that their reviews would be shorter. Even after adjusting for the fact that positive reviews are not as long, the character lengths were suspicious.

    prior to 12/9/2025_______(142 reviews):___% of reviewers with 10+ other reviews: 24.6%___average # of characters in review: 493.7
    12/9/2025 to 3/31/2026____(6562 reviews):__% of reviewers with 10+ other reviews: 4.6%___average # of characters in review: 90.5
    4/1/2026 to 7/7/2026_____(100 reviews):___% of reviewers with 10+ other reviews: 8%_____average # of characters in review: 222.7

    I personally read a lot of the reviews. Within the allegedly fake group, most comments were variations on a couple of assertions: great games, free chips, good promotions, easy deposits, easy to navigate. However, SSC utilizes games from the same general pool of licensed software most of their competitors use. Likewise, their promotions, free chips, navigation, and payment processing are pretty standard. In reviews of comparable casinos that I compiled in my data file and outside the second time period, there were noticeably fewer comments on the subjects mentioned.

    There's also a consistent lack of specificity in SSC reviews between 12/9/2025 and 3/31/2026. Most comments were sufficiently vague that, if they were audited, an auditor wouldn't be able to prove they were fake. The comments were opinions, and few specific transactions were mentioned that could be confirmed to have existed or not existed.

    There's no correlation within the allegedly fake group with the feedback on the casinos everywhere else on the internet. The feedback elsewhere is terrible, and there has been no corresponding uptick in volume.

    I provided Trustpilot a lot more evidence beyond what I provided here. I've been pestering them about this for months even before I sent that email on 7/26/2026. Thus far, they've opted to do very little. No explanation given. Officially, they are still investigating the issue, but I have seen them drag their feet only to nothing elsewhere.

    To be brutally honest, I've read hundreds of Trustpilot reviews of different gambling companies. Many of those companies I have a good deal of experience with. For someone with my vantage point, forgive me for saying that there seem to be very systemic flaws in how Trustpilot aggregates ratings, and that there are serious failures in quality control beyond the incident I am reporting. I'd elaborate, but I do not want to bloat this post any further at the moment.





    Update: I have posted this at a couple of forums within the past week. As of today, I have seen a change. For the first time I have noticed some improvements. I screenshotted the number of reviews at each casino on 6/30/2026. I will compare those to the current numbers which have all of a sudden dipped. Since this is suddenly happening 7 months after the original surge of reviews and more than 5 months since I had notified Trustpilot of the situation, could this have anything to do with the fact that some pressure is being applied?

    Casino______Then_______Now
    Paradise8:____1819 reviews__857 reviews
    Cocoa:______978 reviews__327 reviews
    New Vegas:___513 reviews__ 250 reviews
    Candyland:___??________732 reviews...the domain name has switched from candyland.bet to candyland.casino
    Davinci's Gold:_1134 reviews__633 reviews
    ThisIsVegas:__1092 reviews__419 reviews

    Even with this change, there are still most likely hundreds of fake reviews standing. Worse, Trustpilot has still done nothing to actually punish these casinos beyond taking down some of the fake reviews. All the ratings are still in the mid 4's - massively inflated. No notice has been made that thousands of reviews has been taken down from this casino group recently. Still no notice that this group is currently under investigation. Trustpilot has still not notified me yet of anything since this change.​
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