Chisholm group formally takes control of the Boston Celtics for 6.1 billion USD

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Chisholm group formally takes control of the Celtics

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6 billion. Wow.

Using the normal rough rule of thumb for business value being about 3X net annual profit, does that mean Celtics earn around 2 billion profit a year??

I guess there is a lot of brand value in that business as well as profit.