I received their brochure, studied their odds and rules, and spoke with an account manager. With their promotions, they don't stand a chance against sharp players. In particular (depending on which bonus plan you use), sharps WILL beat BetOnline with the following promotions:
1. -105 Juice. It took Pinnacle years to get to this (after dealing -108 for years). No other book has pulled it off, and many have tried. If a book is going to succeed at -105 juice, they need huge volume, and must embrace sharps with open arms.
2. 3-team 7:1 parlays. Why lay -105 when you can bet at +100? Again, sharps will bury a book with this promotion.
3. 2-team 6-pt +100 NFL teasers. Even recreational players can figure out how to win with this.
How does BetOnline plan to win with these loss leaders (and other bonuses)? By excluding sharp players. "We don't want professional players; only those that bet as a hobby." I responded "You want dumb players?" "Yes."
Their business model hopes to overcome its horrendous promos by marketing to recreational players, and forcefully avoiding sharps. It can't be done. Sharps will trickle through and bury this book. For those with short memory, BetOnSports marketed similar promos (at least on teasers and parlays).
I'm dissenting from SBR's "A-" rating. Based on a solid history of payouts and a lack of complaints, I could see it being a C+. But mark my words: Within 2 years, this book will either 1. be broke; or 2. substantially reduce its promotions.
If it's too good to be true, it is. If you play here, I wouldn't keep the same kind of balances I would with Pinny/Oly/Cris.
1. -105 Juice. It took Pinnacle years to get to this (after dealing -108 for years). No other book has pulled it off, and many have tried. If a book is going to succeed at -105 juice, they need huge volume, and must embrace sharps with open arms.
2. 3-team 7:1 parlays. Why lay -105 when you can bet at +100? Again, sharps will bury a book with this promotion.
3. 2-team 6-pt +100 NFL teasers. Even recreational players can figure out how to win with this.
How does BetOnline plan to win with these loss leaders (and other bonuses)? By excluding sharp players. "We don't want professional players; only those that bet as a hobby." I responded "You want dumb players?" "Yes."
Their business model hopes to overcome its horrendous promos by marketing to recreational players, and forcefully avoiding sharps. It can't be done. Sharps will trickle through and bury this book. For those with short memory, BetOnSports marketed similar promos (at least on teasers and parlays).
I'm dissenting from SBR's "A-" rating. Based on a solid history of payouts and a lack of complaints, I could see it being a C+. But mark my words: Within 2 years, this book will either 1. be broke; or 2. substantially reduce its promotions.
If it's too good to be true, it is. If you play here, I wouldn't keep the same kind of balances I would with Pinny/Oly/Cris.