"Lay 104 is the best reduced juice sportsbook on the planet. Only lay 104 vig on every side and total we offer. Our lines are comparable to any other major sportsbook and our juice is simply the best on the planet. BAR NONE!
Located in Costa Rica, Lay 104 is operated by 104 Media Group, a company specifically designed to offer the best vig on the web.
Do not get sucked into other sportsbooks bonus offers that require you to bet the total up to 5 times or more (rollover clause). There are no hidden rules with us. Simply put, you deposit, you wager only risking 104, and you get same day payouts if you so choose."
Lay104.com launched this morning on July 18, 2009 at 11 am EST. Lay104 is the brain child of a heavy financial backer and advisors whom formed the Lay 104 Media Group. The idea is that 104 juice is the best in the biz and that same day super fast payouts are the most important factors in the sportsbook business model. Sportsbook Advisor brokered the deal and chose the same company that operates Bet First Class as the host and operator of this new company.
For those that don't know, SA visited the offices of BFC in June and went on a comprehensive tour complete with photos and interviews. This up and coming company provides what we feel to be the best new business model on-line. Super fast payouts and great customer service are paramount. Now, they will be handling the Lay104 operation.
Lay104 doesn't toy around with tricky rollover clauses and bonus tricks. You simply risk a lot less and when you win, you get paid fast. Baseball lines are on the dime, whereas many other books are on a 20 cent model, and all football and basketball games are offered at the rate of only -104 juice.
Comment
Shortstop
BARRELED IN @ SBR!
01-02-09
27281
#6
Thanks plommer!
Comment
betplom
SBR Posting Legend
09-20-06
13444
#7
If anyone plays here let us know how it goes.
Comment
Johnny 55
Restricted User
05-16-09
1079
#8
Put them on SBR Odds.
Comment
JELLYBEAN
SBR Sharp
01-14-07
303
#9
Thanks. I was not going to play here. Just seeing if cascade is involved.
Comment
bookie
SBR MVP
08-10-05
2112
#10
It looks like SBR won't look into them...but at least they let we posters exchange information. If anyone takes a chance there and gets paid please let us know about stuff like how early lines go up, limits, and whether 1H & 2H are also -104. If they're standing in a year without negative buzz it will become an obvious out to have.