I would think very poorly. There may be some consolidation and deals but they will be cram-down deals. These sites in the beginning were very inexpensive to operate. Mods did it as a hobby. Hosting was next to nothing and operators didn’t worry about content. Then competition heated up and suddenly you needed contests and stats and lines and writers and professional mods.
Sponsorship for these type of websites has all but gone the way of the dodo bird. There will always be suspect books wanting some exposure. But the top books and mid tier books have signaled they not only will not be reupping they want off. Exposure is suddenly not good. We had a book “demand” we take off “accepts US players” recently. Of course we didn’t but the example illustrates the new thinking.
SBR will continue contests but will not involve sportsbooks because if we did we have been advised we would need to prohibit US citizens.
I would think most sites will try to weather the storm but it won’t be easy.
Sponsorship for these type of websites has all but gone the way of the dodo bird. There will always be suspect books wanting some exposure. But the top books and mid tier books have signaled they not only will not be reupping they want off. Exposure is suddenly not good. We had a book “demand” we take off “accepts US players” recently. Of course we didn’t but the example illustrates the new thinking.
SBR will continue contests but will not involve sportsbooks because if we did we have been advised we would need to prohibit US citizens.
I would think most sites will try to weather the storm but it won’t be easy.