It looks like this was a scam to get athletes....
"One source close to Ronaiah Tuiasosopo, the man suspected of being behind the hoax, says he created Lennay Kekua as far back as 2008 and Te'o "wasn't the first person to have an online 'relationship' with her." So it's entirely possible that Tuiasosopo, from a big Hawaii football family, found marks in other local football products—like Reagan Maui'a. But his story of meeting "Kekua" would mean there was an actual, physical woman involved at one point. Every answer leads to twice as many questions."
"One source close to Ronaiah Tuiasosopo, the man suspected of being behind the hoax, says he created Lennay Kekua as far back as 2008 and Te'o "wasn't the first person to have an online 'relationship' with her." So it's entirely possible that Tuiasosopo, from a big Hawaii football family, found marks in other local football products—like Reagan Maui'a. But his story of meeting "Kekua" would mean there was an actual, physical woman involved at one point. Every answer leads to twice as many questions."