You can find individual games that are the absolute pick and go on to win throughout the year, but there is only one that is a complete sure thing. For the past three years, major commercials have been released the day before or of Conference Championship games starring one player from the two games. The NFL would never spend money on a new commercial starring one of their players that debuts Conference Championship weekend if they were going to lose. These new Cam Newton commercials would sure look dumb as hell if Carolina lost today. Two years ago, that Richard Sherman Beats commercial conveniently debuted after the Erin Andrews incident. It's the only sure bet in the business