Sure- they are printing money with the current TV deal and even bums make a lot of money. As someone in the media business we simply DO NOT need the NBA and many other programs to find our audience. Particularly with the tech platforms we can use to reach the consumer and more importantly digital is king. What should the NBA do to try and win back viewers?
This is not sustainable…
NBA viewership is down 48% since 2012 and 28% on ESPN year-over-year
This is not sustainable…
NBA viewership is down 48% since 2012 and 28% on ESPN year-over-year