Dallas Mavericks owner Mark Cuban calls tanking "brutal" but acknowledged that he told his team that it would be best to lose for the rest of the 2017-18 season.
Cuban told Julius Irving on the House Call with Dr. J podcast that he shared that sentiment with the team recently.
"I'm probably not supposed to say this, but, like, I just had dinner with a bunch of our guys the other night, and here we are, you know, we weren't competing for the playoffs. I was like, 'Look, losing is our best option,'" Cuban said on the podcast. "Adam [Silver] would hate hearing that, but I at least sat down and I explained it to them. And I explained what our plans were going to be this summer, that we're not going to tank again. This was, like, a year-and-a-half tanking, and that was too brutal for me. But being transparent, I think that's the key to being kind of a players owner and having stability."