Drake
Drake is the reason the NBA decided to not go through with their max rig of the Heat in Game 7
They rigged it to 7 games but after careful study realized how popular Drake is with Urban Adults age 18-29, the NBA's primary demographic
Drake is really popular amongst that demographic, not just men, but women as well. Drake helps them pull in that demo. Dwayne Wade and the Heat don't pull in that demo as much.
Finals will still be Cavs-Warriors with Cavs winning(original script) but the secondary script the NBA realized how much pull Drake has which is why they reversed their decision and decided to advance the Raptors.
Drake is the reason the NBA decided to not go through with their max rig of the Heat in Game 7
They rigged it to 7 games but after careful study realized how popular Drake is with Urban Adults age 18-29, the NBA's primary demographic
Drake is really popular amongst that demographic, not just men, but women as well. Drake helps them pull in that demo. Dwayne Wade and the Heat don't pull in that demo as much.
Finals will still be Cavs-Warriors with Cavs winning(original script) but the secondary script the NBA realized how much pull Drake has which is why they reversed their decision and decided to advance the Raptors.