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New Jersey Devils center Dawson Mercer controls the puck as we look at the partnership between PlayStar Casino and the New Jersey Devils.
New Jersey Devils center Dawson Mercer controls the puck. Photo by: Kyle Ross/Imagn Images.

New Jersey has one of the largest gambling markets in the nation, with access to many of our best sports betting sites and numerous real-money online casinos. One of those casinos has entered into a partnership with one of the Garden State's biggest sports teams.

The NHL’s New Jersey Devils and their home stadium, Prudential Center, have partnered with online casino brand PlayStar for the 2024-25 NHL season. The partnership will give PlayStar exposure during Devils' home games at Prudential Center and through branded online communications, strengthening its presence in the New Jersey market where residents can take advantage of PlayStar Casino promo codes.

PlayStar will sponsor the season-long “Golden Goal Sweepstakes” promotion as part of the agreement. Fans attending Devils home games can enter the contest via the NJ online casino for a chance to win a $10,000 cash prize if a goal is scored between the 11:00 and 10:00 minute mark of the second period. 

The casino’s branding will also feature in PA announcements and in-game graphics at the Prudential Center. As part of the deal, the casino will also offer fans several exclusive experiences, such as VIP match packages and post-game photos on the ice.

PlayStar’s Chief Marketing Officer, Jon Bowden, commented: “Through our sponsorship of the ‘Golden Goal Sweepstakes’ promotion and our extensive presence at Prudential Center, we’ll be able to position the PlayStar brand in front of a highly-engaged online casino audience while also offering new and existing customers alike the chance to win VIP home game and concert tickets as well as many other money-can’t-buy experiences.”

“This partnership represents an exciting opportunity for PlayStar to build brand affinity and credibility among a highly-engaged audience,” said the press release.

More to come

According to the release, the companies plan further engagement opportunities throughout the season. Plans are in place to develop co-branded ice-hockey-themed gamification and leaderboards. PlayStar Casino customers can compete for tickets to future games and other events at Prudential Center, Newark, New Jersey.

With the NHL pre-season wrapped up, the regular season kicked off on October 4, 2024, and will conclude next April. Since their founding in 1982, the Devils have reached the Stanley Cup Finals five times and won three cups, with their most recent victory being in the 2002-03 season.

About PlayStar

Founded in 2020, PlayStar Casino made its US debut in August 2022 when it launched in New Jersey through a market access agreement with Ocean Resort Casino in Atlantic City. The platform has since been successful in the state, with recent results revealing that the company collected over $2.3 million in revenue in August 2024 alone. Still, the online casino has yet to expand into other iGaming states.

“Having already made such significant in-roads into the competitive New Jersey market, PlayStar is thrilled to announce that it will be partnering with the New Jersey Devils to bring even more locally-focused benefits to our players,” added Bowden.

PlayStar Casino offers over 500 games from leading developers like NetEnt, IGT, and High 5 Games. This summer, the platform expanded its library through new partnerships with Play’n Go and Relax Gaming. The PlayStar Casino app is free to download on iOS and Android devices and is available to players aged 21 and above.