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RLX Gaming Partners With PlayStar For New Jersey Expansion

Ziv Chen

Last Updated: August 29, 2024 12:12 PM EDT • 1 min 63 sec read.

Ocean Resort Casino in Atlantic City as we look at its digital partner, PlayStar, signing a deal with Relax Gaming.
Ocean Resort Casino in Atlantic City. Photo by: Jim Walsh/USA TODAY Network.

It's already teamed up with one of our best sports betting sites and best real-money online casinos, and now Relax Gaming has signed with another partner.

Relax Gaming has announced in a press release that its North American brand, RLX Gaming, has entered a partnership with online casino operator PlayStar, expanding its operations in the NJ online casino market.

RLX Gaming debuted in New Jersey in Dec. 2023 through a partnership with BetMGM Casino and has been gaining traction among New Jersey players since. With this latest partnership, PlayStar Casino players in New Jersey can also access RLX Gaming’s portfolio. That includes titles such as Epic Joker and The Great Pigsby, and bettors can jump in with our PlayStar Casino bonus code.

“The US market is a key growth region for us moving forward and we want to build on the momentum we have gained in New Jersey since launching in 2023,” Relax Gaming CEO Martin Stålros told Sportsbook Review. “Partnering with PlayStar will give our content a boost as we continue to solidify our reputation with the passionate player base.”

“This partnership with PlayStar ensures we are well-positioned to gain even more momentum in the region,” added Stålros. 

About RLX Gaming

RLX Gaming is Relax Gaming’s North American brand. It made its US debut in Dec. 2023 when it entered New Jersey and could be accessed via NJ online casino bonuses. Since then, the company has also launched its portfolio of over 600 games in PA online casinos through BetMGM Casino after gaining authorization from the Pennsylvania Gambling Control Board (PGCB).

“We are very happy to take the next step in RLX Gaming’s expansion which is growing at pace. Pennsylvania is a key stage in our journey to growing our footprint in the North American regulated market,” said RLX Gaming’s Chief Regulatory Officer, Alexia Smilovic Ronde, earlier this year.

Patrik Österåker and Jani Tekoniemi co-founded the iGaming provider Relax Gaming in 2010. The company now supplies over 4,000 games via partnership programs, such as Powered By Relax and Silver Bullet.

About PlayStar Casino

PlayStar Casino was founded in 2020 and has been active in New Jersey since 2022, operating through a partnership with Ocean Casino Resort in Atlantic City. The PlayStar Casino site features over 500 games from various software providers, including NetEnt, IGT, and High 5 Games. Of course, RLX Gaming has become the most recent addition to this list. 

“RLX Gaming’s entry into New Jersey has been impressive to see and it has established an outstanding reputation. We are thrilled to integrate an outstanding content portfolio into our offering and bring unmatched experiences to our player base,” said Dan Alexander, COO of PlayStar.

Earlier this month, PlayStar also announced a partnership with Play’n Go, bringing games like Reactoonz and Book of Dead to players in the Garden State.

Are online casinos legal in New Jersey?

New Jersey was one of the first states to legalize online casinos in 2013 after Governor Chris Christie signed Senate Bill 1565 into law. The state has over 30 mobile casino apps, including Caesars Palace, DraftKings, FanDuel, and others. All online casinos licensed by the New Jersey Division of Gaming Enforcement (NJDGE) must partner with a land-based operator in Atlantic City.

Written By:
Ziv Chen
Ziv has over two decades of experience in the igaming and sports betting industry, having served in senior marketing and business development positions with both B2C and B2B companies, including Playtech and Microgaming. In 2019, Ziv decided to pursue his passion for writing and became a fulltime industry journalist, covering casino, sports, and gambling business news. He’s specialties include casino games and technology, US state gambling regulation, company performance, as well as gambling affiliates and marketing. As a Pitt graduate, Ziv is a diehard fan of all Pittsburgh sports teams, with the Steelers at the top of the list. In his free time, he enjoys reading crime fiction, biographies (mainly of sports personalities, but not only) and American history. Ziv’s Favorite quote: “We're going to pursue perfection, knowing full well we won't catch it, but we're going to relentlessly chase it," Mike Tomlin, Pittsburgh Steelers Head Coach.