Mike Francesa Partners with BetRivers as Brand Ambassador

Rush Street Interactive, Inc. announced the signing of Mike Francesa to an exclusive brand and content deal with BetRivers.

https://twitter.com/MazzNYC/status/1506252594603339786

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A Radio Hall of Famer, Francesa spent over 30 years in New York sports radio, including co-hosting the popular Mike and the Mad Dog program on WFAN. Francesa then spent another successful decade headlining his Mike's On program. 

He's the only sportscaster to win the coveted Marconi Award as 'Major Market Personality of the Year' more than once. 

Francesa is widely recognized as the No.1 sports talk show host in radio history. He also had a successful stretch in network television with over a decade at CBS Sports as a studio analyst.

Francesa will be hosting a podcast series twice a week, in addition to a series of digital videos that will appear on BetRivers and PlaySugarHouse's various media platforms. 

He'll also provide exclusive network and social media content for BetRivers and PlaySugarHouse. Additionally, Francesa will appear at select sporting events to create "on the scene" sports-betting videos for fans.

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"I'm eager to begin a partnership with RSI," said Francesa. "Joining the BetRivers team will allow me to share my passion for sports in a variety of new ways while at the same time providing valuable sports betting advice to fans in New York and in BetRivers and PlaySugarHouse markets throughout the country."

"We are thrilled to have Mike Francesa, the radio 'King of New York,' join our BetRivers family of Brand Ambassadors," added Richard Schwartz, CEO of RSI, which operates BetRivers.com and PlaySugarHouse.com.

 "He is an icon in sports radio. We know our players will love his passionate personality and knowledge of sports which will make their betting experience on our platforms that much greater."

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